Your details are held properly

For most of this industry’s history, the information models submit when they apply has gone wherever was convenient. A shared inbox. A spreadsheet on a laptop. A folder passed between people. Nobody meant any harm by it. There just wasn’t a better option.

There is now. EqualFrame holds that information in one secure place, on one principle: your data belongs to you, and so does the say over who sees it.

A studio that brought you onto the register can see the details it holds. Anyone you send your link to can see the public face of your record. Nobody else: not other studios, not other photographers, not anyone browsing. Nobody can search for you or stumble across your record. The one exception is yours to make: if you choose to be listed in member search, signed-in members can find your record there.

If you want to share your information with someone else, you make that choice. We never make it for you.

Your records are held on infrastructure in the UK and the EU, in London and Frankfurt. They are encrypted in transit and at rest. They are not sold, not handed to advertisers, and not shared with third parties for their own purposes.

Age checks are run by a specialist provider on its own service. We keep the outcome, never the documents or images the provider used. What our team does on a record is logged, including every time someone reveals restricted contact details, and why.

You can ask to see what we hold, correct anything that is wrong, and have your data erased. These are not buried settings. We build to the GDPR standard and treat it as the floor, not the ceiling.

When you give consent, we record it.

When we ask for an age check, a specialist provider runs it, and the check tells us the result, not your name. Images uploaded to the platform are automatically rated by the audience they suit before anyone else sees them. Images we serve publicly pass through Cloudflare’s scanner for known child abuse material. We do not yet match every upload against known material. We mention these plainly because they matter, not to perform reassurance.

EqualFrame is operated by The Rabbit Hutch Limited.

We won’t claim perfect security, because no one honestly can. What we can say is that EqualFrame was built by people who thought hard about what it means to hold someone else’s personal information, and who keep thinking about it.

If you have a question about your data, or you want to exercise any of your rights, write to us at privacy@equalframe.com. We’ll answer like people.